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Promoting your #SVW2015 events on Twitter

Posted on 3 Feb 2015

If you’ve gone to the trouble of organising an event for SVW 2015 you’d probably quite like some people to turn up. One of your best bets to get bums on seats, or taking part in other more exciting activities, is to get the word out on social media.

Twitter, while acting as the channel of choice for MPs and footballers to get themselves in trouble, is also a fantastic way of building interest in your event.

Here are some tips to help you get seen by the right people.

Start now!

If you haven’t already, get tweeting about your event ASAP. With less than a month to go people’s diaries will be getting full and they’ll need to see your message a few times before they decide to get involved.

Hashtags

You’ve already got one: #SVW2015. Use it on every tweet you post so people searching the hashtag will see you. Keep an eye on the hashtag yourself to get inspiration from how other people are promoting their events.

Audiences

Follow all the people who are already involved with your event, charities, local businesses or other students and say hello.

Keep them up to date with what you’re doing in the build-up. If they feel part of what’s happening they’re more likely to share your content.

Content

  • Try different types of Tweet (short ones, long ones, questions etc.) and copy those that work best. If you don’t want to pay for a measurement tool you can use Twitter analytics to see how they performed.
  • Don’t be afraid to try something a bit different. If you tweet something that gets you a big fat 0 retweets, 0 favourites and 0 interactions it’s not the end of the world. You know for next time.
  • Chances are you’ll have followers who are already involved with your event. Provide content that they’ll want to share with their own followers. In general, tweets with pictures tend to get far more retweets than those that don’t.
  • Be clear what you want people to do. If you want them to share your post, sign a petition or register to attend, tell them. Provide a clear call to action in each tweet.
  • Identify your influencers and approach them about retweeting you or tweeting about your event themselves. Opinion is divided on “Please retweet…” tweets. Personally I’d avoid them, especially sending loads. A Twitter profile that’s made up of hundreds of “Please retweet…” sent to various people looks a bit desperate. DM people or email them and ask.

And finally, don’t spend weeks telling people why they should come to your event and then stop talking about it.

  • During the event: Tweet with updates about what’s happening, encourage other attendees to do the same.
  • After the event: Thank people for coming. Post pictures and stories from the event. Create a Storify of everyone tweeting about how wonderful it was.

Rob Newsome

Rob is the Digital Content Editor at Charity Comms (@RobNewsome_ on Twitter)

Categories: Advice